Case Study Textual Analysis Notes

·         The Skyline of a magazine is at the top of the magazine, which is used for additional information, e.g: Freebies, Competitions or Cover lines.

·         The bottom right of the magazine is usually where the barcode, magazine issue, price, branding and date is.

·         Federal Express use Cryptic for their logo. You can see the arrow pointing towards the end of the logo ‘FedEx’, made by the two letters (E and X)

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       Anchorage is when meaning is fixed and it will back up the text and the image further

Vibe Analysis

·         Audience is 18 to 35 year olds, male predominantly.

·         Masthead is the text (Vibe is the masthead as it is the title)

·         The masthead has to be the largest font on the magazine front cover.

·         A long shot (LS) of Ciara has been taken, as she is the main model image and for men, all eyes will be on this model, as she is seen as a sexual object, due to most men’s interest.

·         Teasers will be on the side of the magazine to grab attention to by-passers, who may glimpse the magazine.

·         Vibe is universally recognised, so if a letter or two is being covered by the main image, people are still aware of the brand of the magazine.

Semiotics

Denotations	Connotations
It is what you see	It is what messages or meanings are given off
It can be called the Signifier	It can be called Signified

Words and Notes to remember

·         Audience Profiling } Demographic and Socio-Economic

·         Dropcap

·         Masthead

·         Main Cover Line

·         Pull Quote

 Lower Left Third