Task 12- Question 2 Evaluation

https://www.youtube.com/watch?v=wWwARivZrUo

Transcript:

Linking to the NRS social grade, my audience are of a middle class, lower middle class, skilled working class and non-working, which grades to CE. The reason I have said non-working class is that some of my audience are still young and are probably not in work at this moment of time, but may be in education. My niche audience are hip hop fans, as they have an interest in the genre of my magazine. Representation of the youth can be positive as well as negative. In the contents page, there seems to be a negative representation portrayed to the audience. The girl on the left is seen as a sexual object, which reinforces Laura Mulvey’s Male Gaze theory, as she is underdressed. Moreover, her facial expressions show us that she seems to have a flirtatious side to her. The long open hair may connote her free flowing and casual nature. These seem to be the conventions but when researching my case studies, such as the front page of Vibe, where the anchorage text links directly to the image “Stand up Ciara”, even though she isn’t wearing much, I decided to make sure my model wasn’t too sexually explicit.

Not specifically all black youth listen or are a part of Hip Hop music. I have challenged the codes and conventions of Hip Hop genre. I have used a white male, who is suited, smart and well groomed, which reinforces power and the male stereotypes of masculinity. He is also a teenager which challenges traditional representations of teenage males. He shows himself as a sophisticated young musician, which would reflect to my target audience, as they would want to dress in nice suits and wear jewellery such as a watch or a ring. The rose that the girl holds on the contents page reflects the positive emotion she has for music, as she also ‘blows the audience a kiss’. This connotes the love she has, as the colour red connotes love she could have for music. This message is portrayed throughout my magazine and is the main reason for the making of my magazine. Iconography is used to confirm the genre of my magazine, as we see the picture of the group holding guitars. I also have a picture of the PA system which again proves the genre. My journalistic text is quick and easy to read, as it is firstly for children/young adults. Young people are represented as lazy, so as a magazine, we would want to make it easier for our audience to get a hold of. I have made it quick and easy to read by putting my text in first person writing. This will allow my audience to feel in the place of the interviewee. It also has the realism, as if the interviewee was in the room.